ABOUT BETH PESSEN

Beth Pessen started her research company, Pessen Strategic Research, in 1990.  It is a marketing research consultancy specializing in qualitative research: research based on focus groups, in-depth interviews, and on-site studies.   Our goals are to help our clients understand their target audiences better, and to provide information and insights leading to more effective decision making. 

Beth has  designed and conducted hundreds of custom qualitative research projects for a wide variety of companies and organizations, including museums, schools, corporations, strategic planning companies, and advertising agencies.  She brings a unique blend of skills to her research: the talent that makes an interview click and come alive; the analytical skills of a trained sociologist and, a strategic focus derived from years of experience.

In recent years her work has focused on educational and cultural institutions.  Clients have included The New York Botanical Garden, Macaulay Honors College (NYC), The Yale Center for British Art, The Blanton Museum of Art (Austin, Texas) and The Jewish Museum (NYC). Since 2016 Beth has been semi-retired, but continues to conduct selected research projects.

Beth has also worked as a volunteer for many Democratic political campaigns.  In the coming years she is looking forward to doing more work in the political arena for political organizations and candidates. 

Beth received her B.A. degree from Barnard College.  She went on to do graduate work in sociology, receiving her Masters degree from the University of California at Berkeley, and her Ph.D. from Brandeis University.